Unlock $10,000 a month in free ad credits through the Google Ad Grant
What if I told you that your non-profit 501(c)(3) could receive $10,000 a month in free advertising credits? Well with the Google Ad Grant, that’s the case for eligible non-profits! Through it, non-profits can share their causes with the world and connect with 1000s of new visitors each month.
Below, we’ll share more about the Google Ad Grant program and hopefully answer some questions you might have, like: Who is eligible? How do you unlock the grant? What determines if the grant is renewed each month? What is the impact of this free advertising for non-profits?
What is the Google Ad Grant?
Google offers eligible nonprofit 501(c)(3)’s with $10,000 each month in free Google search advertising. This is an in-kind gift, which means the $10,000 is directly deposited into the non-profits Google Ad account each month and must be spent on Google Ad Search advertising.
Why use the Google Ad Grant?
The Google Ad Grant lets nonprofits raise awareness, attract donors, recruit new volunteers, promote events, and more. Through the Google Ad Grant, your messages can be shown to people searching for certain words or phrases.
Numerous case studies of nonprofits using the Google Ad Grant demonstrate its significant value. Examples include:
Growing website traffic by 30% - SOS Children’s Villages India
Raising monthly pet adoption rate by 125% - We Care Animal Rescue
Raised over 5,000 donations in one year - DonorsChoose.org
Who is eligible?
The Google Ad Grant is available for nonprofit charitable organizations in good standing that meet the full eligibility requirements in their country (see specific country requirements). In the United States, organizations must be recognized by the IRS as tax-exempt 501(c)(3) organizations formed for charitable, educational, religious, literary, scientific, or other tax-exempt purposes.
You must also have a website that meets Google’s quality standards. If you are unsure whether your website meets the standards, reach out to us at UPsource and we’d be happy to tell.
According to Google, you are not eligible for Google for Nonprofits if your organization is:
A governmental entity or organization
A hospital or health care organization (charitable arms or foundations associated with healthcare organizations are eligible).
A school, academic institution, or university (philanthropic arms of educational organizations are eligible).
What does Google advertising look like?
Chances are you are familiar with Google search advertising. The $10,000 can be spent on Google ad search advertising, which appears as a search result when someone types in certain words and phrases.
Here’s an example of two Google search ads that appear as the #1 and #2 search result.
What does it take to renew the Grant each month?
In order to continue to receive $10,000 a month in free ad credits, you must be compliant with Google’s rules, technical guidelines, and monthly performance standards. This includes attaining a 5% click-through rate (CTR), meeting campaign, ad group and site link/extension requirements, installing conversion tracking, and more.
Creating and managing advertisements that meet these standards can be tricky, so UPsource is happy to support your nonprofit in acquiring the Google Ad Grant and meeting the monthly compliance standards.
Get Help with your Google Ad Grant Application and Management
At UPsource, we’re here to help you unlock and effectively apply the $10,000 each month through our Ad Grant management service. In the initial month, we provide:
Google Ad Grant acquisition from start to finish
initial account set-up
initial ad campaign creation (including keyword research)
Google Analytics integration
The following month by month management and optimization entails:
ensuring Google Ad Grant policy compliance
ongoing campaign creation and development (keyword optimization, location targeting, ad extensions, negative keywords)
weekly ad optimization through continual performance testing + ad and keyword tracking
monthly performance reporting
If you’re interested in learning more about how the Google Ad Grant can help you reach 1000s of new people each month, reach out to us at info@upsourcerwanda.com or click the button below!